The brand behind
the lock.
British-designed smart locks, made to feel effortless. This is the living identity that keeps every surface, from a doorstep to a product page, unmistakably Simpled.
Quietly premium. Genuinely simple.
We make security feel like calm, not friction. The brand is warm sand against deep night, generous space, and craft you notice only because everything just works. Confident, never loud.
Effortless
If it needs a manual, we have failed. Every touch should feel obvious.
Warm
Technology with a human, tactile, British-home feel. Sand, not steel.
Assured
Serious security, worn lightly. We reassure without shouting specs.
Considered
Nothing accidental. Every section earns a deliberate, tasteful moment.
One logo. Two grounds.
The Simpled wordmark is the brand asset, always used as the supplied artwork. White on dark surfaces, sand on light. Never retype it as lowercase text.
White · on night & photography
Sand · on cream & whiteSand, cream and night.
A warm, milky base with deep night to bookend it, and gold as the single accent that marks what matters. Tap any swatch to copy its hex.
Inter Tight for voice, Inter for clarity.
Headlines are tight and confident. Body is clean and readable. That contrast is the whole system.
Fingerprint, code, app, fob or key. Whatever the moment needs, the door opens the way you expect, and locks itself behind you.
How Simpled speaks.
British English, written like a confident founder who respects your time. Plain words, warm certainty, no jargon and no hype.
- Lock it and forget it.
- Fits your existing door in about 20 minutes.
- Serious security, worn lightly.
- Made for real British homes.
- Revolutionary, game-changing, cutting-edge.
- Dense spec dumps with no meaning.
- Fearmongering about break-ins.
- American spelling and exclamation spam.
Design principles.
Minimal is the floor, not the ceiling. Every screen earns a tasteful moment, but the brand serves the customer before it serves the craft.
Tasteful, then impressive
Clean is the baseline. Each section gets one deliberate, top-designer moment. Never wall-to-wall effects.
Conversions over craft awards
Load fast, clear in seconds, flawless on mobile, ranks on Google. Anything that threatens that gets cut.
Motion is enhancement
Content and CTA render instantly with zero JS. Animation layers on top and respects reduced-motion.
Night to cream rhythm
We bookend sections dark and light so the eye keeps arriving somewhere new. Sand carries the warmth.
Material honesty
Real product, real photography, real reviews. We never fake a render or invent a spec difference.
Gold means something
One accent, used sparingly. If everything is highlighted, nothing is. Gold marks the point that matters.
One family, every door.
The same trusted core, the same five ways to unlock, styled for the door in front of you. Choose on finish, form and price, not on compromise.
Slim flagship
Our most refined lock. Slim profile, premium finish.
Core
The everyday hero. Full smart-lock capability, honest price.
Slim essential
Clean, compact, everything you need and nothing you do not.
Euro cylinder
Drop-in upgrade for euro-profile doors across Europe.
