Last updated: 14 July 2026
This policy explains how Simpled ("we", "us", "our") handles personal data when you visit our website, buy a product, or contact our support team. It is intended to be read alongside our Cookie Policy.
1. What data we collect
Depending on how you interact with us, we may collect:
- Contact and identity details you provide (name, email address, postal address, phone number).
- Order and transaction information (products purchased, delivery details, payment status — card details are handled by our payment provider, not stored by us).
- Support correspondence and the contents of enquiries you send us.
- Technical and usage data collected automatically (device type, browser, IP address, pages viewed) — see our Cookie Policy.
2. How we use it
We use personal data to:
- Process and fulfil your orders and returns.
- Provide customer support and after-sales service.
- Send service messages relating to your order or account.
- Send marketing communications where you have opted in, and which you can opt out of at any time.
- Improve our website, products and services, and keep them secure.
- Meet our legal and regulatory obligations.
3. Legal basis (GDPR)
We rely on the following legal bases under the GDPR:
- Contract — to process orders and provide the services you ask for.
- Legitimate interests — to run, protect and improve our business, balanced against your rights.
- Consent — for optional marketing and non-essential cookies, which you can withdraw at any time.
- Legal obligation — where the law requires us to keep or disclose information.
4. Cookies
We use cookies and similar technologies on our website. Full details of the categories we use and how to manage them are set out in our Cookie Policy.
5. Data sharing
We may share personal data with trusted third parties who help us operate, such as:
- Payment providers, to process transactions.
- Couriers and fulfilment partners, to deliver your order.
- Technology and analytics providers who support our website and systems.
- Professional advisers and authorities where required by law.
We require anyone processing data on our behalf to protect it and to use it only as instructed.
6. Retention
We keep personal data only for as long as we need it for the purposes described above, or for as long as the law requires — for example, keeping order records for tax and accounting purposes. When it is no longer needed, we delete or anonymise it.
7. Your rights
Subject to GDPR, you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate or incomplete data.
- Ask us to erase data in certain circumstances.
- Restrict or object to certain processing.
- Request portability of data you have provided.
- Withdraw consent where we rely on it.
- Complain to the Information Commissioner's Office (ICO).
8. Contact
Questions about this policy or how we handle your data? Please get in touch and we'll be glad to help.
